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"The people who you work with are so important. What gives me huge satisfaction in running a business is seeing employees fulfilling their potential..."
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"The biggest test is, will they pay for it? We’ve made some big mistakes with this...."
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"The biggest challenge in business is identifying what customers value, and what they don’t. It’s more difficult than it sounds...."
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"Fail often and fail cheap...."
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John Elliot-Aspiration
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"Throughout my career I’ve tried different things and have never underestimated the value of luck or being in the right place at the right time. By chance I met someone who wanted a dehumidifier...."
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