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"I come from a family who have quite traditional careers; they’re all artists or writers. Or architects. So when I told them I was giving up my career in architecture and pursuing an internet based business, it went down like a bomb...."
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"In terms of technological knowledge, as an architect, I had a lot. As an internet entrepreneur, I had none whatsoever. For myself and Chris, that’s been a huge learning curve...."
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"We looked at getting more funding from banks, but as soon as they saw we were an online business, they wanted nothing to do with us...."
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"I was 30 years old, didn’t have a career path or any qualifications. I felt completely like I had nothing to offer to an employer as I had no qualifications, I’d even been told that I was a non achiever at school. I needed a plan...."
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"The business had really started to grow; I hadn’t expected it to be quite as successful as quickly as it was and I was playing catch up all the time...."
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"The biggest challenge in business is identifying what customers value, and what they don’t. It’s more difficult than it sounds...."